Innovations in Pharma Marketing
The current model of pharma marketing requires years of research and development. As you may know, it costs approximately $12 million dollars to bring a new drug to market with R & D and media soaked marketing launches. At the same time, there’s increased competition, profit margins are shrinking and there are changes in healthcare all of which cause pharma marketers to seek a different approach.
In the past, pharma marketers focused on physicians as the primary customer, yet, now those customers include a myriad of provider systems and discerning patients. Additionally, medicine is becoming more personalized. As healthcare transforms, pharma marketing seeks to reach more people at different stages in their information and evaluation gathering phases.
How DJI Consulting Helps Pharma Marketers with Market Research & Insights
DJI Consulting offers specific training and presentations around the disruptions in healthcare.
We can assist you in developing new ideas and service lines, new business models, and patient strategies that can help transform organizations. With more than a decade of experience in pharmaceutical/medical device strategy, planning and marketing with a focus in creation and product market development, we bring market research and focused industry insights to pharma marketing so you’re able to see the opportunities before you.
With experience in 30 out of the 35 major medical markets across the U.S., and consulting opportunities across Europe and Asia, DJI Consulting has deep insight into the challenges and opportunities facing pharma marketing.
For example, resources are shifting in pharma marketing. Patients want more personalized medicine and a high quality of life. Governments are also looking at the outcomes of the drugs they support and allow into the country.
DJI Consulting, LLC with Founder and CEO Dana Jacoby, has the experience and insight in strategic business development to guide pharma marketers through these changes. Please contact us for information on how we can help your pharma marketing with important market research and industry insights.